19 January 2010 8:45p Pacific

Will Apple emulate the “Kindle everywhere” strategy?

by Matt Sherman

I like the concept of e-books, if not their current state-of-the-art. The Kindle device sounds very impressive, I’ve only played with them a bit, and I know they have a lot of devoted fans.

One thing that gets underplayed is that “Kindle” is not simply a device, it’s Amazon’s e-book platform. So instead of spending $300 on the device, I am using the free Kindle for PC application. (There is also an iPhone version but jeez, that’s pushing it in terms of readability.)

Amazon has decided it’s not going to restrict its e-book effort to a particular piece of hardware – instead, it’s a “Kindle everywhere” strategy. I wonder – will Apple do the same?

In other words, when (if) Apple introduces their publishing-oriented tablet, will they simultaneously announce that you can get the e-reader software on your PC? There is a precedent – it’s called iTunes.

I suspect that this publication platform will use iTunes as its hub, and treat publications just like the media it already handles – books and magazines alongside songs, movies and podcasts. You can play those media on your PC just as easily as you can on the iPod. (And if they put it in the cloud, all the better.)

If this comes to pass, you’ll be able to take advantage of the tablet’s e-reader functionality, without buying an expensive, first-generation device. Win.

Comments are closed

Tell others

TwitterTweet this page
Digg!Digg this page
TwitterAdd to Google Reader

Experimental! Let me know how it works for you.

Shorten this page's URL

Learn more about the TinyASP URL shortener

ASP.Net jQuery Controls

Implement jQuery effects using familiar ASP.Net server controls. Learn more...

Recent posts

How about jQuery-style “property methods” for C#?

A few more reasons to use Progressive Enhancement

Net neutrality and preserving the dinosaurs

IE8 becomes #1 browser, Chrome up, Firefox plateaus

more...  

About us

ClipperHouse.com is brought to you by Matt Sherman and Fernando Chilvarguer, among others. Contact us here.