23 October 2009 12:15a Pacific

Does this metric pass the smell test?

by Matt Sherman

Via Silicon Alley Insider, an analysis by a company called Drake Direct claims that 1 in 4 pageviews in the US goes to Facebook.

Hmm. I don’t doubt that Facebook gets a truly enormous amount of traffic. But 25% of the Internet? This must be some sort of derivative or artificial metric. It’s not 1 of 4 of mine. I know a handful of people that might reach that percentage – but then that number of people represents only a sample of heavily-engaged users.

Do you use Facebook that much?

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